I’m summing up the pointers by Mark Bernstein for my own benefits
1. Write for a reason
– Don’t tell us what happened; tell us why it matter
– Don’t tell us your opinion; tell us why the question is important
– If you don’t care, don’t write
– Write honestly
– Write with passion
2. Write Often
– Write short but write often
– If can’t write for a time, give reason for your absence
– Carry a notebook to store topics, ideas, news items for slow times
3. Write tight
– Omit unnecessary words
– Use a visual design to fit your voice, and stick with it
– Read and revise the writing
– Question: can you do without that word?
4. Make good friends
– Read widely and acknowledge other’s writing
– Exchange links by contributing great ideas
– Be generous with links
– Be generous with your time and effort
5. Find good enemies
– Disagreement is exciting
– Choose enemies carefully
– Begin a debate with a plan in mind to end it
6. Let the story unfold
– Use foreshadowing and provides surprise
– Be real – personal challenges, obstacles that leads to successes
– Vary pacing and tone
– Change subject
7. Stand up and Speak out
– know your facts and speak it clearly
– If seeking information, ask
– Never lie
8. Be sexy
– The more the writer put themselves into their writing, the more human and engaging their work will be
– Trajectory of the writer’s relationship with the reader, the gradual growth of intimacy and knowledge between them
9. Use your archives
– Ensure the links on your websites are up-to-date
– Write topical summaries and overviews of essential archives
– Self introduction on every page
10. Relax
– Don’t worry too much about correctness
– Write simply and clearly
– Enjoying the writing and the audience will find you
– Don’t take yourself too seriously
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